The year 1995 witnessed the launch and opening of Deira City Centre (DCC) and by 2005 following the launch of Mall of the Emirates (MOE) Majid Al Futtaim had established themselves as the market leaders within the organised retail sector of the UAE. However, the business became aware that they needed to better understand the retail market, its evolution and why their shoppers kept coming back. grmc’s annual research study helped establish the framework for the entire business’ retail portfolio.

University of Birmingham Dubai (“UOBD”) was initially established in 2017 within the headquarters of the Dubai International Academic City (DIAC) since 2022 the university has occupied a purpose-built campus within the wider grounds of DIAC. As part of its future growth plans the university needed to understand the current higher education landscape in Dubai with a deeper understanding on current student preferences.

Located 15 minutes north-west of Riyadh city centre, the Diriyah Gate Development Authority (DGDA) project aims to transform 7 sq km of Diriyah city into one of the world’s lifestyle destinations for culture and heritage, hospitality, retail and education. grmc was engaged by the Diriyah Gate Development Authority to articulate the retail strategy including F&B, Leisure and Entertainment destinations including tenant recommendations and forecasted market shares.