The year 1995 witnessed the launch and opening of Deira City Centre (DCC) and by 2005 following the launch of Mall of the Emirates (MOE) Majid Al Futtaim had established themselves as the market leaders within the organised retail sector of the UAE. However, the business became aware that they needed to better understand the retail market, its evolution and why their shoppers kept coming back. grmc’s annual research study helped establish the framework for the entire business’ retail portfolio.

University of Birmingham Dubai (“UOBD”) was initially established in 2017 within the headquarters of the Dubai International Academic City (DIAC) since 2022 the university has occupied a purpose-built campus within the wider grounds of DIAC. As part of its future growth plans the university needed to understand the current higher education landscape in Dubai with a deeper understanding on current student preferences.

Located 15 minutes north-west of Riyadh city centre, the Diriyah Gate Development Authority (DGDA) project aims to transform 7 sq km of Diriyah city into one of the world’s lifestyle destinations for culture and heritage, hospitality, retail and education. grmc was engaged by the Diriyah Gate Development Authority to articulate the retail strategy including F&B, Leisure and Entertainment destinations including tenant recommendations and forecasted market shares.

Majid Al Futtaim Properties, a leading developer across the Middle East, was considering the development of a retail asset within its larger mixed-use destination, ‘Ghaf Woods’. grmc Advisory was engaged to evaluate Dubai’s growth trajectory and appetite for a new retail destination, and to provide recommendations on the optimal scale of the development, supported by a comprehensive demand assessment spanning the next two decades.

As one of Dubai’s most established retail destinations Burjuman has constantly evolved its offerings over the years to continually support its trade areas and the transient population thanks to its metro stations. To support its business strategy, grmc has been engaged for multiple years since 2022 to deliver a comprehensive understanding of its shoppers, trade areas, and market positioning.

Place Vendôme Qatar, one of Doha’s premier retail and lifestyle destinations, sought to evaluate its current market performance while identifying opportunities to strengthen its position as a leading retail destination. grmc Advisory was engaged to deliver a comprehensive market and consumer benchmarking study to inform future growth and strategic direction.

Jumeirah Golf Estates is one of Dubai’s premier residential communities, known for its world-class golf courses, high-quality housing, and established positioning within the city’s luxury real estate landscape. Its continued growth has reinforced its appeal as a sought-after destination for both residents and investors.

Qiddiya is one of Saudi Arabia’s flagship giga-projects, positioned as a world-class entertainment-led destination under the Kingdom’s Vision 2030 agenda. Spanning 367 sq. km, the development integrates entertainment, retail, residential, hospitality, and sports assets, with the ambition of redefining the region’s leisure and tourism landscape.

The Baptism Site in Jordan is one of the region’s most significant religious landmarks, attracting pilgrims and visitors from across the globe. As part of efforts to enhance its positioning within the regional tourism landscape, the Government of Jordan in collaboration with Sinogulf Jordan sought to better understand visitor dynamics and unlock opportunities to increase tourism flows.

Located along Sheikh Zayed Road, one of Dubai’s most prominent commercial and leisure corridors, Conrad Dubai is a luxury hospitality destination catering to both business and leisure travellers. With a mix of guest rooms, suites, and serviced apartments, the development was envisioned to meet the needs of short-stay and extended-stay segments within Dubai’s evolving hospitality market. grmc was engaged to provide comprehensive market assessment and feasibility advisory to support the planning and development of this 5-star luxury hotel.

The Wave, Muscat is a prominent waterfront development, combining residential, leisure, and retail offerings within a premium coastal setting. As part of its continued evolution, the Eastern Village component was envisioned as a vibrant destination for dining and social experiences. grmc was engaged to develop a comprehensive retail and food & beverage (F&B) strategy to define the positioning, tenant mix, and commercial direction of this key precinct.

GEMS Education is one of the world’s leading private education providers, with a strong footprint across the UAE. As part of its continued expansion strategy, the organisation sought to identify high-potential locations and align future school development with evolving demographic and market dynamics. grmc was engaged to undertake a comprehensive market assessment to support the strategic rollout of private education facilities across Dubai, Abu Dhabi, and Sharjah.

Harvard Medical International, a global not-for-profit affiliated with Harvard Medical School, sought to expand its impact in the Middle East through the establishment of a medical education and research platform in Dubai. grmc Advisory was engaged to assess regional healthcare education demand and support the development of the Dubai Harvard Foundation for Medical Research.

Abu Dhabi Health Services Company (SEHA), the entity responsible for managing public hospitals and clinics across Abu Dhabi, sought to establish a consistent framework to measure and enhance patient experience across its network. grmc was engaged to design and implement an annual patient satisfaction programme to track performance and support continuous quality improvement.

Dubai Healthcare City (DHCC), a flagship healthcare free zone designed to integrate clinical care, education, and research, sought to strengthen its position as a regional centre of excellence. grmc was engaged to deliver a comprehensive market intelligence programme studying the entire GCC market and develop an investor-facing toolkit to support strategic decision-making and attract high-quality healthcare operators.

Mediclinic Middle East, a leading private healthcare provider with an established network across the UAE, was evaluating opportunities to expand its footprint in Dubai through new clinics and a hospital. grmc was appointed to identify priority locations and support a structured approach to future network growth.

Sinogulf Investments sought to expand its footprint in the UAE’s industrial and logistics real estate sector, with a focus on warehousing and distribution assets. As part of refining its investment strategy, the business required a comprehensive understanding of market dynamics, demand drivers, and future growth potential across the UAE. grmc was engaged to deliver a detailed market advisory study, building on prior research to assess the viability and strategic direction of warehousing and industrial developments

Sumitomo Corporation Middle East (SCME) engaged grmc to assess the feasibility of entering the ruminant emissions avoidance sector across the MENA region and the Horn of Africa. The objective was to develop a clear understanding of the value chain, quantify market opportunity, and identify potential entry points within a complex and emerging sustainability-driven market.

TECOM Group sought to assess opportunities within the UAE’s food sector, with a focus on the wholesale and retail ecosystem spanning fresh produce, meat and poultry, and seafood. As demand for efficient food supply chains continues to grow, understanding the infrastructure requirements supporting this sector has become increasingly critical. grmc was engaged to deliver a comprehensive warehousing market assessment, evaluating demand, supply, and future opportunities across the food value chain

Ministry of Culture Saudi Arabia is spearheading a range of transformative initiatives under Vision 2030 to position the Kingdom as a leading global cultural and tourism destination. Central to this ambition is the activation of the Red Sea coastline through experience-led, sustainable tourism developments. grmc was engaged to undertake a comprehensive research advisory to explore the feasibility and development potential of a “Coral Highway Experience” a curated, multi-stop coastal journey linking natural, cultural, and leisure destinations.

The Formula One Bahrain Grand Prix is one of the Middle East’s most prominent international sporting events, first hosted in 2004 at the Bahrain International Circuit in Sakhir. As the inaugural Formula One race in the region, it quickly established global recognition, earning the FIA “Best Organised Grand Prix” award and becoming a cornerstone of Bahrain’s annual events calendar. grmc was engaged to quantify and demonstrate the economic and social impact of hosting the Grand Prix.

Sharjah Commerce and Tourism Development Authority is responsible for promoting Sharjah as a competitive cultural, tourism, and events destination within the UAE. As part of its events strategy, the emirate hosts internationally recognised sporting championships that contribute to tourism inflows and economic activity. grmc was engaged to undertake an economic impact assessment of the F1 Powerboat World Championship held in Sharjah, evaluating its contribution to the emirate’s economy.