Retail

Helping Organisations Reimagine Retail

Retail and F&B

Shaping the Future of Retail and F&B through Data and Design

Retail

Helping Organisations Reimagine Retail

Unlocking the full potential of retail and F&B through research based insights and spatial storytelling.

The world’s largest
shopping mall attracts more visitors annually than international tourists visiting the United Kingdom.

Retail and F&B is about constant evolution, relevance and agility. While traditional retail transcends the brick and mortar formats, F&B is evolving to be the centre of community building and footfall.

From phygital retail and seasonal art to limited-time pop-ups and curated dining, traditional retail formats have evolved far beyond their original intent. We partner with retailers and F&B brands to meet these challenges head-on equipping them with the insights and strategies they need to stay ahead.

Understanding customer experience and preferences are key to the evolving nature of retail and F&B. Layering in the use of multiple channels and media outlets to build preferences and affinity reinforces the requirement of regular benchmarking to ensure retail operators are ahead of the curve and optimising their retail mix and offering.

 

We help businesses with advanced analytics to benchmark their current assets, brands and offerings while also building comprehensive customer experience journeys to identify pain points and future proof their investments.

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How We Help

By empowering businesses with intelligence on their customers and how their behaviors reveal opportunities and gaps, combined with market trends and socio-economic value, we help retail operators anticipate needs ensuring consumer relevance and commercial success.

Consumer & Market Intelligence

Our retail and F&B studies help benchmark asset performance, evaluate current offering, and identify growth opportunities. Consumer insights and trade area analysis uncover demand patterns and reduce attrition risks.

Asset Performance Optimisation

Our optimization studies involve customer profiling, trade area understanding and current sales drivers to help businesses understand performance and future opportunities. Through benchmarking against best-in-class assets and addressing risks, we help operators fine-tune their retail and F&B portfolios to drive stronger asset-level results.

Planning & Financial Advisory

We offer strategic and financial advice through investment analysis, portfolio optimisation, and retail concept development, enhancing loyalty programs and merchandising strategies for sustainable growth and profitability.

New Asset Development

We support new retail and F&B developments through data-driven insights across site assessment, catchment analysis, and market forecasting. From feasibility studies to tenant mix planning and GLA modelling, we help define the right concept, rollout strategy, and long-term positioning for sustainable growth.

Behaviour & Journey Profiling

We analyse shopper behavior and map the entire customer journey to uncover key insights into satisfaction levels, preferences, and shopping patterns. This helps retailers enhance customer experience, optimise store layouts, and tailor marketing strategies to drive engagement and sales.

Demand Modelling

Our demand model studies help assess the retail and F&B landscape combined with consumer preferences and market trends to adequately forecast market shares while also recommending optimized tenancies.

Retail and F&B Expertise

Sectors We Work With

While most of our engagement is tailor made, across the industry we have over 25 years of experience across :

Connect with our Retail and F&B practice.

Drop us a mail and our team will connect with you in 24 hours.

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    Benchmarking retail assets: Laser focused insights for a leading retail developer
    Sustaining enrolment growth: Understanding the demand for higher education programmes
    Building the retail strategy: Diriyah Gate Development Authority

    Case Study

    Benchmarking retail assets: Laser focused insights for a leading retail developer

    Posted by:

    The year 1995 witnessed the launch and opening of Deira City Centre (DCC) and by 2005 following the launch of Mall of the Emirates (MOE) Majid Al Futtaim had established themselves as the market leaders within the organised retail sector of the UAE. However, the business became aware that they needed to better understand the retail market, its evolution and why their shoppers kept coming back. grmc’s annual research study helped establish the framework for the entire business’ retail portfolio.

    Sustaining enrolment growth: Understanding the demand for higher education programmes

    Posted by:

    University of Birmingham Dubai (“UOBD”) was initially established in 2017 within the headquarters of the Dubai International Academic City (DIAC) since 2022 the university has occupied a purpose-built campus within the wider grounds of DIAC. As part of its future growth plans the university needed to understand the current higher education landscape in Dubai with a deeper understanding on current student preferences.

    Building the retail strategy: Diriyah Gate Development Authority

    Posted by:

    Located 15 minutes north-west of Riyadh city centre, the Diriyah Gate Development Authority (DGDA) project aims to transform 7 sq km of Diriyah city into one of the world’s lifestyle destinations for culture and heritage, hospitality, retail and education. grmc was engaged by the Diriyah Gate Development Authority to articulate the retail strategy including F&B, Leisure and Entertainment destinations including tenant recommendations and forecasted market shares.