حقوق النشر لعام 2026 © محفوظة لمؤسسة grmc Advisory Services للخدمات الاستشارية
حقوق النشر لعام 2026 © محفوظة لمؤسسة grmc Advisory Services للخدمات الاستشارية
نُشر بواسطة::
أبريل 29, 2026
Majid Al Futtaim Properties, a leading developer across the Middle East, was considering the development of a retail asset within its larger mixed-use destination, ‘Ghaf Woods’.
grmc Advisory was engaged to evaluate Dubai’s growth trajectory and appetite for a new retail destination, and to provide recommendations on the optimal scale of the development, supported by a comprehensive demand assessment spanning the next two decades.
As part of the planned Ghaf Woods mixed-use development in Dubai, Majid Al Futtaim sought to define the optimal retail strategy for a new destination within an increasingly competitive market. grmc was engaged to determine the appropriate scale, positioning, and commercial viability of the proposed retail component.
With a growing portfolio of retail assets across the region, Majid Al Futtaim continues to expand into integrated lifestyle destinations. Ghaf Woods represents a next-generation development, combining residential, leisure, and nature-led living—requiring a carefully calibrated retail offering aligned with both market demand and brand positioning.
A critical challenge was to define the optimal size and positioning of the retail component within a highly competitive Dubai landscape. Overdevelopment risk, evolving consumer expectations, and the need to align with an upper-mid to high-end positioning meant that traditional benchmarking approaches alone were insufficient.
Instead, a granular understanding of catchment dynamics, consumer spending capacity, and competitive supply was required to ensure that the retail development would be both commercially viable and strategically differentiated.
grmc delivered a multi-faceted study, that analysed the expected growth of the city to delivery meaningful insights to the business and its planning process.
A top down approach studied the expected GDP growth of the city and the required population by blue- and white-collar segments to deliver said GDP growth. This was then translated to the expected resident population and reclassified geographically based on the urban sprawl planned by the UAE government. A bottom up approach reviewed land banks planned to be developed by the UAE government mapping the expected residential developments across these land parcels and subsequent population growth taking into consideration occupancy ramp ups, developer preferences and unit sizes.
These approaches helped articulate the population pipeline and demand over a 20 year horizon which was complemented by a detailed catchment analysis, defining primary and secondary trade areas and assessing demographic profiles and spending power. Consumer demand was quantified through granular expenditure modelling, providing a clear view of supportable retail across key categories.
Synthesising these insights, grmc developed recommendations on the optimal gross leasable area (GLA), retail mix, and strategic positioning required to deliver a differentiated and commercially sustainable retail asset.
The study provided Majid Al Futtaim with a robust, data-driven foundation to support decision-making for the Ghaf Woods retail offering. By building a robust and multi-faceted demand analysis, the recommendations ensured that the proposed retail offering was right-sized, market-relevant, and positioned for long-term performance. Ultimately, the engagement reduced development risk while strengthening confidence in the commercial viability and strategic fit of the retail asset within the broader Ghaf Woods masterplan.
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مكتب 607، بناية أرينكو رقم 4، مجمع دبي للاستثمار، دبي، الإمارات العربية المتحدة.
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