حقوق النشر لعام 2026 © محفوظة لمؤسسة grmc Advisory Services للخدمات الاستشارية
حقوق النشر لعام 2026 © محفوظة لمؤسسة grmc Advisory Services للخدمات الاستشارية
نُشر بواسطة::
أبريل 30, 2026
As a large-scale, first-of-its-kind destination in the Kingdom, Qiddiya presented a complex strategic challenge: how to structure a diversified, multi-asset development that could attract sustained demand while aligning with evolving tourism and lifestyle trends.
grmc was engaged to provide comprehensive real estate market advisory and feasibility assessment, supporting the definition of an optimal development strategy across multiple asset classes to ensure long-term commercial viability.
The project’s scale and ambition required a forward-looking approach to demand assessment, considering both domestic and international visitor markets, as well as the Kingdom’s broader economic transformation under Vision 2030.
In addition, the integration of entertainment-led offerings with traditional real estate asset classes such as retail, residential, and hospitality necessitated a holistic evaluation of interdependencies, positioning, and phasing to ensure a cohesive and commercially viable destination.
Benchmarking against leading global destinations was also critical to understanding best practices, success factors, and potential pitfalls in delivering a project of this scale and complexity.
grmc delivered a comprehensive, research-driven market and financial advisory across multiple asset classes within the Qiddiya development. This included detailed regional and international benchmarking of comparable large-scale destinations to identify best-in-class practices and key success factors.
Primary research was undertaken with target consumer segments, international operators, and global brands to validate demand assumptions and refine positioning. grmc conducted a highest and best use assessment across the site, evaluating the optimal allocation of land uses in line with market demand, absorption capacity, and long-term growth trends. This was supported by detailed feasibility modelling, including sustainable GLA analysis, sales forecasts, and tenant mix recommendations across retail and commercial components.
The approach ensured a fully integrated view of the development, aligning market realities with strategic ambitions.
The engagement provided the client with a robust, data-driven framework to guide the development of Qiddiya’s real estate components.
By grounding the masterplan in validated demand, global benchmarks, and financial feasibility, grmc enabled informed decision-making on land use allocation, asset mix, and commercial positioning. The recommendations supported the creation of a balanced, integrated destination capable of attracting both regional and international audiences.
Ultimately, the study strengthened the project’s commercial foundations, ensuring alignment with Vision 2030 objectives while enhancing the long-term sustainability and competitiveness of the development.
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مكتب 607، بناية أرينكو رقم 4، مجمع دبي للاستثمار، دبي، الإمارات العربية المتحدة.
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